We design and carry out marketing research in the following heads-
-
Problem/ opportunity identification and formulation
-
Creation of the research design (Exploratory/ Descriptive/
Causal studies)
-
Choice of method of research (Observation/ Survey/
Experiment)
-
Selection of sampling procedure (Probability/ Non-
probability sample)
-
Collection of the data (Primary/ Secondary data)
-
Analysis of data
-
Writing and presentation of report